Getting Back into a Routine…Eek.


The last few months have been chaotic down here in sub-Saharan Africa. Between dealing with visa issues, getting a nasty head cold and a 2-week holiday, I’ve been officially thrown off my routine.

Despite all this and a case of the post-holiday blues, I’m determined to get back on track. I’ve put together a few SMART goals and of course, have rekindled my relationship with my daily to-do list. I love to feel like I’m in control of things, and having that list handy makes my life easier!

After some soul searching and serious reflection, I also decided to make some big changes to my book. The story line wasn’t working and the characters felt weak. So, I spent a few weeks reverse engineering the thing. I’m not starting from scratch, but let’s just say that I have a long road to completion. To help speed me along on that road, I am going to participate in NaNoWriMo again this year. Last year I made it all the way to 30,000 words. I plan on knocking 50,000 words out of the park this time.

What are your tips for getting back into a routine? I’d love to know!

How to Write a Killer Resume


Are you looking for a new job? Perhaps you’re changing careers or moving to another company. Putting a resume together can be daunting and time consuming. That being said, a great resume is the first step towards landing that next opportunity.

I have spent plenty of time interviewing…on both sides of the table. So, let me share some of my resume building tips with you.

Clean and Readable Formatting

One of the most important aspects of a good resume is making it readable. It sounds like a no-brainer, but you’d be surprised how many people forget about this! Continue reading

Some of my Favorite Writing Resources

Reference Books

The internet is a big place, and there’s a boatload of information out there!

OK, I’m sure you know this already. But, I am very grateful for the wealth of knowledge available at my fingertips every time I open my laptop. Whether I’m learning a new skill or simply doing research, I utilize every possible resource. Since I work out of a remote office in Namibia, I rely heavily on online tools like webinars, blogs, and e-books to help me get work done. Continue reading

Business Communication Basics: Time Management

Time Management

Having worked in the advertising business for over 7 years, I’ve learned a thing or two about time management. I’m talking deadlines, schedules, and expectation setting.

I’m a big list person. From groceries, to long term goals, and to-do items, I make a list for just about everything. So, naturally I’ve put together a list of my top 8 time management tips!

1. Make a prioritized “To Do” list every evening before you go home.

Continue reading

Business Communication Basics: Emails

DSC_0198Love it or hate it, email communication is a huge part of our professional lives now. In fact, I know many folks who get 500+ emails every day. These people are busy! I would venture to say that most of us don’t have time to read through all of those emails, especially when they are lengthy. In this world of communication saturation, we must tighten up how we talk to each other in order to get our readers to take action.

If you want a better response rate, check out my simple guideline for composing great emails Continue reading

Ideas to Make Your Freelance Life Easier

Living the life of a freelance writer sounds pretty cool. You don’t have to get up at an ungodly hour to go to work. You don’t have to spend hours commuting. Heck, you don’t even have to get dressed!

That being said, freelance life comes with it’s own unique set of challenges. Here are some things that have helped me transition to from a desk job to freelance life…while staying organized, healthy and inspired!  Continue reading

How to Write for Your Target Audience

Target Audience


I’ve heard it many times.

“The headline must make our CEO happy!”

“We have to ensure the copy resonates with our shareholders.”

Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want your marketing to be effective, you must write it for your target audience.

The key here is to ask, at every step: “Is this relevant to my target consumer?”

Continue reading

A Few Tips for Small Business Blogs

© Pdiaz | Dreamstime Stock Photos

© Pdiaz | Dreamstime Stock Photos

From hair salons to flower shops, just about any small business can benefit from having a blog. Not only is it a great way to showcase your business, it also drives traffic to your website. But, in order to be successful, a small business blog should adhere to the latest best practices for blogging. I’ve gathered a few of my favorite tips to share with you: Continue reading