Getting Back into a Routine…Eek.

The last few months have been chaotic down here in sub-Saharan Africa. Between dealing with visa issues, getting a nasty head cold and a 2-week holiday, I've been officially thrown off my routine. Despite all this and a case of the post-holiday blues, I'm determined to get back on track. I've put together a few SMART … Continue reading Getting Back into a Routine…Eek.

How to Write a Killer Resume

Are you looking for a new job? Perhaps you're changing careers or moving to another company. Putting a resume together can be daunting and time consuming. That being said, a great resume is the first step towards landing that next opportunity. I have spent plenty of time interviewing...on both sides of the table. So, let … Continue reading How to Write a Killer Resume

How to Write for Your Target Audience

  I've heard it many times. "The headline must make our CEO happy!" "We have to ensure the copy resonates with our shareholders." Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want … Continue reading How to Write for Your Target Audience