Writing & Marketing
The last few months have been chaotic down here in sub-Saharan Africa. Between dealing with visa issues, getting a nasty head cold and a 2-week holiday, I’ve been officially thrown off my routine. Despite all this and a case of the post-holiday blues, I’m determined to get back on track. I’ve put together a few SMART … Continue reading Getting Back into a Routine…Eek.
Are you looking for a new job? Perhaps you’re changing careers or moving to another company. Putting a resume together can be daunting and time consuming. That being said, a great resume is the first step towards landing that next opportunity. I have spent plenty of time interviewing…on both sides of the table. So, let … Continue reading How to Write a Killer Resume
The internet is a big place, and there’s a boatload of information out there! OK, I’m sure you know this already. But, I am very grateful for the wealth of knowledge available at my fingertips every time I open my laptop. Whether I’m learning a new skill or simply doing research, I utilize every possible resource. Since I … Continue reading Some of my Favorite Writing Resources
Having worked in the advertising business for over 7 years, I’ve learned a thing or two about time management. I’m talking deadlines, schedules, and expectation setting. I’m a big list person. From groceries, to long term goals, and to-do items, I make a list for just about everything. So, naturally I’ve put together a list of … Continue reading Business Communication Basics: Time Management
A little improvisation goes a long way. #thisisafrica
Love it or hate it, email communication is a huge part of our professional lives now. In fact, I know many folks who get 500+ emails every day. These people are busy! I would venture to say that most of us don’t have time to read through all of those emails, especially when they are … Continue reading Business Communication Basics: Emails
Living the life of a freelance writer sounds pretty cool. You don’t have to get up at an ungodly hour to go to work. You don’t have to spend hours commuting. Heck, you don’t even have to get dressed! That being said, freelance life comes with it’s own unique set of challenges. Here are some things that have … Continue reading Ideas to Make Your Freelance Life Easier
Imagine a world where your every thought, every memory, and even your emotions can be experienced by others. A world where social media and invasion of privacy is taken to the ultimate next level. Welcome to the world of The Lattice.
I’ve heard it many times. “The headline must make our CEO happy!” “We have to ensure the copy resonates with our shareholders.” Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want … Continue reading How to Write for Your Target Audience
From hair salons to flower shops, just about any small business can benefit from having a blog. Not only is it a great way to showcase your business, it also drives traffic to your website. But, in order to be successful, a small business blog should adhere to the latest best practices for blogging. I’ve gathered a few of my … Continue reading A Few Tips for Small Business Blogs
Carrie Penley 