How to Write for Your Target Audience

Target Audience

 

I’ve heard it many times.

“The headline must make our CEO happy!”

“We have to ensure the copy resonates with our shareholders.”

Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want your marketing to be effective, you must write it for your target audience.

The key here is to ask, at every step: “Is this relevant to my target consumer?”

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