Living the life of a freelance writer sounds pretty cool. You don’t have to get up at an ungodly hour to go to work. You don’t have to spend hours commuting. Heck, you don’t even have to get dressed!
That being said, freelance life comes with it’s own unique set of challenges. Here are some things that have helped me transition to from a desk job to freelance life…while staying organized, healthy and inspired! Continue reading
I’ve heard it many times.
“The headline must make our CEO happy!”
“We have to ensure the copy resonates with our shareholders.”
Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want your marketing to be effective, you must write it for your target audience.
The key here is to ask, at every step: “Is this relevant to my target consumer?”