How to Write for Your Target Audience

  I’ve heard it many times. “The headline must make our CEO happy!” “We have to ensure the copy resonates with our shareholders.” Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want … Continue reading How to Write for Your Target Audience

National Novel Writing Month

It’s November 1st, and guess what…November is National Novel Writing Month! In case you haven’t heard of it, NaNoWriMo is a great way to get into writing. The goal is to write 50,000 words in one month, which translates into 1,667 words per day. I decided to participate this year, to help me finish the first … Continue reading National Novel Writing Month

Getting to know a character.

I’m surrounded by different characters. I work with them, pass them on the sidewalk, and I overhear them at lunch. Sometimes a character happens to be part of my family (Aunt Christie, I’m talking to you). I watch. I listen. I observe. That’s the easy part. For me, it’s simple to create a cast of characters, … Continue reading Getting to know a character.