I’ve heard it many times.
“The headline must make our CEO happy!”
“We have to ensure the copy resonates with our shareholders.”
Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want your marketing to be effective, you must write it for your target audience.
The key here is to ask, at every step: “Is this relevant to my target consumer?”
Hello out there! I know it’s been a while, but I have a good excuse. I really do. I packed my bags and hit the road, headed to Namibia via Southeast Asia. I’m going the long way around.
It’s been the trip of the lifetime so far, having gone through Japan, Cambodia and Thailand.
Although I haven’t spent a lot of time writing my novel, I have been blogging fairly regularly at expeditionexpat.com. Plus, traveling has given me tons of things to think about. Continue reading
I have decided to quit my full time job and pursue my love of adventure, travel and writing.
On January 16th, my boyfriend John and I are headed across the glove to Namibia. John is fulfilling his dream of becoming a bush pilot and I’m going to write full time. Continue reading
It’s November 1st, and guess what…November is National Novel Writing Month!
In case you haven’t heard of it, NaNoWriMo
is a great way to get into writing. The goal is to write 50,000 words in one month, which translates into 1,667 words per day.
I decided to participate this year, to help me finish the first draft of my novel. I’m also taking a NaNoWriMo class on Tuesday nights. Last week, our class was asked to come up with a tactical plan that will help us reach our goal. Here are some of my personal tactics:
I’m surrounded by different characters. I work with them, pass them on the sidewalk, and I overhear them at lunch.
Sometimes a character happens to be part of my family (Aunt Christie, I’m talking to you).
I watch. I listen. I observe.
That’s the easy part. For me, it’s simple to create a cast of characters, with a different personalities and mannerisms. The hard part is diving deeper and figuring out a character’s true core. Continue reading