How to Write for Your Target Audience

Target Audience

 

I’ve heard it many times.

“The headline must make our CEO happy!”

“We have to ensure the copy resonates with our shareholders.”

Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want your marketing to be effective, you must write it for your target audience.

The key here is to ask, at every step: “Is this relevant to my target consumer?”

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On the road.

Hello out there! I know it’s been a while, but I have a good excuse. I really do. I packed my bags and hit the road, headed to Namibia via Southeast Asia. I’m going the long way around.

Carrie in Cambodia

It’s been the trip of the lifetime so far, having gone through Japan, Cambodia and Thailand.

Although I haven’t spent a lot of time writing my novel, I have been blogging fairly regularly at expeditionexpat.com. Plus, traveling has given me tons of things to think about. Continue reading

National Novel Writing Month

It’s November 1st, and guess what…November is National Novel Writing Month!

In case you haven’t heard of it, NaNoWriMo is a great way to get into writing. The goal is to write 50,000 words in one month, which translates into 1,667 words per day.
I decided to participate this year, to help me finish the first draft of my novel. I’m also taking a NaNoWriMo class on Tuesday nights. Last week, our class was asked to come up with a tactical plan that will help us reach our goal. Here are some of my personal tactics:

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Getting to know a character.

I’m surrounded by different characters. I work with them, pass them on the sidewalk, and I overhear them at lunch.

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Sometimes a character happens to be part of my family (Aunt Christie, I’m talking to you).

I watch. I listen. I observe.

That’s the easy part. For me, it’s simple to create a cast of characters, with a different personalities and mannerisms. The hard part is diving deeper and figuring out a character’s true core.  Continue reading