I've heard it many times. "The headline must make our CEO happy!" "We have to ensure the copy resonates with our shareholders." Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want … Continue reading How to Write for Your Target Audience
Hello out there! I know it's been a while, but I have a good excuse. I really do. I packed my bags and hit the road, headed to Namibia via Southeast Asia. I'm going the long way around. It's been the trip of the lifetime so far, having gone through Japan, Cambodia and Thailand. Although … Continue reading On the road.
I have decided to quit my full time job and pursue my love of adventure, travel and writing. On January 16th, my boyfriend John and I are headed across the glove to Namibia. John is fulfilling his dream of becoming a bush pilot and I'm going to write full time. Although I know I'll hit … Continue reading Big News!
It's November 1st, and guess what...November is National Novel Writing Month! In case you haven't heard of it, NaNoWriMo is a great way to get into writing. The goal is to write 50,000 words in one month, which translates into 1,667 words per day. I decided to participate this year, to help me finish the first … Continue reading National Novel Writing Month
I'm surrounded by different characters. I work with them, pass them on the sidewalk, and I overhear them at lunch. Sometimes a character happens to be part of my family (Aunt Christie, I'm talking to you). I watch. I listen. I observe. That's the easy part. For me, it's simple to create a cast of characters, … Continue reading Getting to know a character.