How to Write for Your Target Audience

  I've heard it many times. "The headline must make our CEO happy!" "We have to ensure the copy resonates with our shareholders." Unless these parties are your end user, your copy will suffer from a severe case of identify crisis. Of course, the CEO and the shareholders are important decision makers of any marketing piece. But, if you want … Continue reading How to Write for Your Target Audience

On the road.

Hello out there! I know it's been a while, but I have a good excuse. I really do. I packed my bags and hit the road, headed to Namibia via Southeast Asia. I'm going the long way around. It's been the trip of the lifetime so far, having gone through Japan, Cambodia and Thailand. Although … Continue reading On the road.